Roku will be the first major streamer to use measurement firm iSpot's Outcomes at Scale metric in a bid to improve targeting ...

Here's how LinkedIn professional attributes support intent, automation, and creative decisions across Microsoft Advertising.

Meta has announced the consolidation of more detailed ad-targeting options, marking a substantial shift toward CEO Mark Zuckerberg's plan to automate ad creation – including targeting, creative and ...

The unreliability of third-party ad targeting signals spells opportunity for publishers offering their own first-party targeting tech. Hearst has dramatically improved ad targeting across its ...

Among the recent updates related to privacy and improvements in advertiser accountability as well as enhanced transparency control changes, TikTok announced it is modifying the way advertisers are ...

Executives from NBCUniversal, Amazon's AWS, Adobe and ad agency WPP discussed on a CES panel the balance between leaning into ...

Optimized targeting is one default Google Ads feature that gets a ton of vitriol. Sure, it’s not the best choice for everyone. However, there are definite use cases for this automated targeting ...

Cookie deprecation is still a work in progress, but Amazon is pushing ahead with its advances in creating an ad-targeting solution that does not rely on the types of third-party identifiers that have ...

Not the ads themselves. It’s the experience of being advertised to that sucks. Although I was boosted and masked throughout recent travel, I somehow picked up the newest virulent strain of Covid-19.

January 07, 2026 - PRESSADVANTAGE - Infintech Designs, the digital marketing agency, has earned the Google Partner ...

A recent study conducted by university researchers in 2024 revealed that Facebook’s advertising algorithm may be disproportionately targeting Black users with ads for for-profit colleges. This finding ...