Google Analytics is free for everyone to use; we've seen numerous screenshots of its parts used in reports to show how much traffic is accumulated within a certain period of time. Meanwhile, it's also ...

According to a 2023 Statista report, by 2025, the amount of data that is created, consumed and stored is projected to grow to over 180 zettabytes. The use of data analytics is essential for brands ...

When considering the different web analytics tools that your business requires, the plethora of available options can be overwhelming for businesses that may not understand how to use them. And that’s ...

Data and its insights form the foundation of decision-making, making Business Intelligence (BI) a critical part of any organisation. Reporting and analytics should provide a clear view of ...

In its latest update, Tableau offers new dashboard, data model, predictive, and other capabilities to make it easier and faster for users to uncover data insights for business, while optimizing ...