Writing a vision statement isn’t just an exercise in stringing words together - it’s an opportunity to inspire, align, and drive action. The most effective vision statements don’t just state an ideal ...

Consider the foundation on which your business lies. What are the underlying values? What is the mission, vision and purpose? These are often overlooked but are important when setting a strategy for ...

Forbes contributors publish independent expert analyses and insights. Micah is a Boston-based founder-strategist covering entrepreneurship Any business with goals needs a destination—the ultimate ...

Keep mission statements under 25 words with strong, specific language. Use action-oriented verbs, avoid generalities and ...

The question “What is your vision statement for your practice?” often elicits funny looks from financial planners. Many individuals chose the financial planning profession because of its orientation ...

When was the last time you re-examined your company’s vision and mission? Your company’s vision and mission are crucial right now, especially as marketers. The pandemic caused us to re-evaluate what ...

Opinions expressed by Entrepreneur contributors are their own. Vision statements get a bad rap for a couple of reasons. First, they’re ill-defined by people who confuse vision with a strategy. Second, ...

Evolving and clarifying these statements are fundamental to businesses staying relevant and their marketing efforts making an impact. When was the last time you re-examined your company’s vision and ...