Without an easy interface for clicking through to purchase, audio and video ads have, until recently, been best suited to upper-funnel brand-awareness campaigns rather than direct response. But now, ...

The QR codes are placed on the store’s window display in SoHo in downtown Manhattan. The company believes mobile will help spread the word and engage consumers. “We recently launched a new Web site ...

Quick Response (QR) codes -- the box-shaped symbols that appear on signs, posters, and even business cards -- are a convenient and efficient way of accessing specific web pages with a smartphone or ...