In an era where data is everything, understanding the intricacies of customer analytics is essential for businesses looking to stay ahead of the competition. The ability to dissect and use customer ...

If insight arrives after the opportunity to act has passed, it is no longer predictive.The challenge is building systems that ...

TROY, Mich.--(BUSINESS WIRE)--J.D. Power, a global leader in data analytics, today announced a collaboration with Databricks, the data and AI company, to bring its industry-leading customer behavior ...

Customer journey analytics software aims to help businesseses understand, optimize and personalize every step of the customer experience. By aggregating and analyzing data from touchpoints across both ...

Gain insights into behavioral analytics—understand its impact on e-commerce, gaming, and security, and explore its challenges ...

As organizations turn to advanced analytics to better understand customer behavior, they'll have to tread carefully on privacy and "creepiness." A growing air of excitement surrounds the use of ...

Today’s current business climate is one of unprecedented change and a seemingly endless need for adaptation. The organizations which are charging forward and thriving—and the ones who will continue to ...

As we enter into a new world of consumer behavior, enterprises are finding that they must keep up with constantly changing consumer preferences to win in their respective industries. With ...

Learn the importance of personalization and how to use it in your marketing strategy. Get tips, techniques, examples and more to improve your sales today. Opinions expressed by Entrepreneur ...

As data analytics increasingly shapes economic and social decision-making, its application is no longer confined to large corporations or institutional settings. Instead, analytical frameworks are ...

Do you think shopping behavior is affected by the weather? (Yes, it is). This is one of the questions business analysts and data scientists cannot answer without augmented analytics, which is now ...

Collaboration Expands Access to Leading Cross-Industry Consumer Datasets to Drive Seamless Integration with Predictive Models and AI-Powered Solutions Launching with a focus on the insurance and ...