The new framework helps U.S. and global B2B marketers drive a higher-quality pipeline through first-party data, verified content engagement, and privacy-first execution.

As climate-related events shift from occasional to frequent, secondary perils are becoming primary threats. In response, ...

Business leaders are aware of data’s transformative power in driving strategic decision-making. Facilities maintenance, however, is one critical area that often goes overlooked in this data revolution ...

In today's dynamic business landscape, the role of data has gone from being a passive resource to becoming a strategic product that can help drive innovation, empower decision making and fuel business ...

Cathy Rowe, Senior Vice President and Segment Leader, U.S. Professional Market, Wolters Kluwer Tax & Accounting North America, discusses how data-driven insights combined with analysis and guidance ...

Influencer marketing is among the key tools to help brands on TikTok, Instagram, and YouTube boost engagement and win over the audience's trust. Influencers enable ...

For decades, the health and fitness industry has relied on motivation, aesthetics, and loosely defined programs to promise ...

It is often said that anything you can say about India, the opposite is equally valid. In recent years, data-driven decision-making has become a buzzword in policymaking circles across sectors in the ...