“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Scott Portugal, CRO at TRAFFIQ.

A race for a Hamden Legislative Council seat hinges in part on how to define some basic concepts of democracy in the age of both Trump and a newly ascendant wing in the local Democratic Party. The ...

Most Americans (86%) state that transparency from businesses is more important than ever before. New research by Sprout Social digs into exactly what this means for brands and their agencies. Through ...

What exactly is the purpose of the self-styled Transparency Project here in Santa Monica? This “organization” — though it seems to be an organization of one — claims to shine light on possibly ...