Ethnographic research, such as observing the setup of a catheter, often leads toideation. But it can also lead to significant device design. In 2001, William Reese and I wrote an article about the use ...

Ethnographic studies can be a valuable tool for B2B research. Jennifer Strange of B2B International maps out 10 key steps for a successful ethnographic approach. Ethnographic market research is the ...

In the early 20th century, the University of Chicago was known as the epicenter of ethnography, a method of study in which researchers immerse themselves in a social setting to observe its inner ...

Veterans can be found in every community throughout our nation. Understanding their health care needs is important to ensuring they receive the care they deserve. OptumServeTM, the federal health ...

Corporate ethnography isn’t just for innovation anymore. It’s central to gaining a full understanding of your customers and the business itself. The ethnographic work at my company, Intel, and other ...

Ethnographic research, which involves extensive observation and interviews, provides detailed information on individuals and households not available through other methods. Unlike typical surveys, ...

Quantitative methodologies, which rely on representative surveys and administrative data, drive much of the policy research on poverty and mobility in the United States. Qualitative research employs ...

A transparency movement has be gun urging researchers to publicize their data in order to ease replication and accountability. Some ethnographers have also begun arguing that researchers should unmask ...

Late last month, what began as a book review in an obscure publication blew up into a major controversy that tarnished sociology’s most-buzzed-about young star. At issue: whether the sociologist, ...