QR codes are proving to be a winning solution for many companies around the world. British Airways uses them to cut down on queues. Italian fashion brand Diesel uses them to authenticate apparel. And ...

Business leaders recognize the value of handshakes and face-to-face conversations, as nearly 80% of event organizers identify in-person events as their organization’s most impactful marketing channel.

B2B marketers are going big on in-person experiences again after years of online-only interactions. In 2024, experiential marketing budgets surpassed pre-pandemic highs, with in-person events ...

Quishing is proving effective, too, with millions of people unknowingly opening malicious websites. In fact, 73% of Americans admit to scanning QR codes without checking if the source is legitimate.

Quick Response (QR) codes, those black and white squares whose popularity surged with the rise of contactless interactions during the COVID-19 pandemic, from restaurant menus to parking meters, have ...

Scanning QR codes with smartphones is easy. However, sometimes you don’t want to use your smartphone and wish to scan the QR code natively on your computer. The good news is it’s possible to scan QR ...