LiveRamp has entered a definitive agreement to acquire Data Plus Math, a data-driven TV advertising solutions provider, according to a press release. The cash-and-stock deal, expected to close in ...
LiveRamp announced today that it will acquire Data Plus Math in a deal worth $150 million. LiveRamp is paying $120 million upfront in cash, as well as $30 million in stocks at later dates. The ...
Data Plus Math, the company that helped A+E Networks and NBCUniversal offer some of the first TV-related business outcome guarantees to marketers, has been acquired by LiveRamp, the data-management ...
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