As artificial intelligence (AI) continues to evolve, we've seen more and more of its capabilities and limitations. We've witnessed AI perform tasks once deemed futuristic, reminiscent of scenes from ...

Data has the power to disrupt markets and break new boundaries—but only when it's trusted and understood. If you have garbage data, you'll get garbage insights. While most companies understand the ...

One of the unintended consequences of the ad industry’s shift from audience measurement to audience data for targeting media has been a complete and utter breakdown in standardization. As weak as ...