A colleague recently sent me a series of emails on different topics, none of which had a subject line. I had no way to tell which email related to which topic. Moreover, I was miffed that he had not ...

Please note: This item is from our archives and was published in 2019. It is provided for historical reference. The content may be out of date and links may no longer function. With the advent of text ...

If you’re like me, you leave email subject lines for last. In short: They’re difficult to write. You need to keep them short and sweet but still make sure that they scream “read me!” How do you do ...

A typo is the bane of any writer’s existence, but it can be especially problematic for email marketers, according to a recent study by Boomerang. The email services company analyzed more than a ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Emails are a powerful marketing tool and a universal way to get in touch with your audience ...

All email marketers understand how critical subject lines are to generating engagement with their messages. That’s why subject lines are tested far more than hero images, calls-to-action and any other ...

Many email marketers consider the subject line to be the single most important factor in an email campaign’s success. I’m not sure I would go quite that far, but it is a key factor in whether your ...

In all the excitement over social media the original vehicle for online social interaction, e-mail, tends to get overlooked as a central component of how to connect with people to achieve a specific ...

You put a lot of effort and time into creating the perfect email content for your subscribers. But no matter what you write, or how well, people may not even see your email if the subject line doesn't ...

On Friday, one of Slate’s editors received an email from someone named Rachel. The editor assumed that someone had replied to one of his emails because the “from” line read, “Rachel, me (2).” When he ...

Yesterday you learned how to turn off those disruptive you’ve-got-mail alerts in Outlook. Today, let’s look at another e-mail annoyance: Subject lines that no longer match the content of the message.