The surging prop bets market and demand for granular real-time sports betting analytics data are re-jigging the business ...

In the modern sport of football, data is king. Every pass, every tackle, and every shot is tracked meticulously, resulting in a full ocean of statistics, an unparalleled amount of information ...

In-game betting is predicted to grow to more than $14 billion by the end of the decade. It’s a huge part of the sports gambling industry. Public health officials worry that it could be increasing the ...