Public relations is a key driver of brand visibility, reputation and engagement, but PR effectiveness is notoriously difficult to gauge. To measure the true impact of these efforts, setting relevant ...

Forbes contributors publish independent expert analyses and insights. Curiosity expert improving engagement, innovation, and productivity. I recently worked with a group of VPs from a large ...

Measurement system analysis (MSA) is an essential discipline that underpins the accuracy and reliability of data in quality control and manufacturing processes. By quantifying measurement variability, ...

For all the buzz about AI’s potential to transform business, many organizations struggle to ascertain the extent to which their AI implementations are actually working. Part of this is because AI ...