Viewers aren’t just watching streaming content anymore; they’re living in it. And while they’re streaming, they’re telling us ...

SEATTLE, WA--(Marketwire -08/09/12)- Univision Communications, the leading media company serving Hispanic America, announced an innovative new media planning and buying initiative that empowers its ...

Feature allows advertisers to transform a single TV commercial into variants based on ZIP code or specific state without creating multiple creative assets When you purchase through links on our site, ...

NEW YORK—Samsung Ads has debuted a new interactive advertising format, Creative Canvas, that helps automate and deliver interactive ads. That makes Samsung Electronics the first television ...

Amazon’s advertising business unit has announced a new feature that will allow ad buyers to launch location-based, interactive video campaigns on its flagship streaming service Prime Video. The new ...

A launch announcement came on Halloween, but it wasn’t until November 10 that it gained widespread attention — and a watchful eye — from the broadcast media industry. One of the “Big Tech” Goliaths ...

Amazon is launching a range of new marketing solutions, ranging from interactive audio and video ad capabilities to a DIY survey tool that enables brands to measure awareness and intent among Amazon ...

Nobody seems to want to be in the TV business these days. Well, no, that’s not really accurate. It’s just that companies in the CTV advertising space don’t want the device itself to be just a TV ...

Netflix’s ad-supported tier has hit 190 million monthly active viewers globally since launching the offering three years ago. A monthly active viewer is defined as members who have watched at least ...

Amazon has introduced location-based interactive video advertising to Prime Video, giving advertisers the ability to reach consumers in local and rural areas across the United States. Local ...