The newly-revealed LEGO Pokémon range is prompting plenty of debate among fans, with praise for its versions of Eevee and ...

The Pokémon Company and LEGO have officially unveiled the LEGO Pokémon collection set to launch globally on February 27th, ...

Lego has shown off its most tech-packed brick yet at CES 2026—a 2x4 smart brick crammed with sensors, speakers, and LED ...

Adding working lights is a fun way to take a Lego creation to the next level, and the company even includes light-up features on some of its sets, including a glowing Christmas tree. But this clever ...

The brand-new, jaw-dropping Lego smart brick tech can recognize other bricks, activate effects and play music. They're ...

Lego's smart bricks are part of a new Smart Play system, designed to enhance the traditional building experience. Each 2x4-stud brick contains an application-specific integrated circuit (ASIC) chip, ...

LEGO is a leading merchandise brand, collaborating with the biggest properties in entertainment to deliver themed sets for fans to add to their collection. One of the company’s upcoming sets is themed ...

For now, the only Smart Play sets available are the Lego Star Wars sets, and you can’t buy a Smart Brick on its own – you’ll ...