Lego’s Smart Brick Gives the Iconic Analog Toy a New Digital Brain

The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds ...

Lego’s new ‘digital bricks’ could limit children’s imaginations, experts fear

Lego has unveiled new digital “smart bricks” that light up, emit sounds and respond to movement in its “most revolutionary ...

Lego launches intelligent bricks in the biggest upgrade to its products since 1978

The Lego Group confirmed major changes since 1978 with its latest announcement of intelligent bricks marking a new era of ...

Lego Gives Its Analog Bricks a Digital Brain—With No Screen Time

LEGO said they didn't even want a power switch on the brick or even a reset button, and the SMART Bricks all recharge ...

Lego's brainy brick makes an X-Wing sound like an X-Wing, and no app is needed to fly it

The Smart Brick looks very similar to a normal 2x4 Lego brick, but it contains a custom Application Specific Integrated ...
Yahoo Finance

Gaming and sustainability: Lego ventures further into digital spaces

Made ubiquitous for its iconic multicoloured blocks, toy manufacturer Lego has proven adept at identifying new markets to expand into and the factors that affect the demand for its products. From ...
Mashable

Lego—yes, even Lego—is laying people off and going digital

LONDON, ENGLAND - NOVEMBER 16: A container of Lego heads are seen during an opening party event at the new flagship Lego store on November 16, 2016 in London, England. The new landmark store is be ...