Love it or hate it, Lego's Smart Brick has elicited strong reactions from its adult fanbase as they process the analog ...

LEGO introduces revolutionary screen-free SMART Play technology at CES 2026, bringing interactive sounds and lights to ...

After days of intense secrecy Lego has finally unveiled its Smart Play System which it says will allow toys to come alive in ...

LAS VEGAS, NEVADA – JANUARY 05: Julia Goldin, Chief Product & Marketing Officer, the LEGO Group on stage during the LEGO ...

The Lego Smart Brick won our Best in Show award at CES 2026, and it was no wonder after watching Lego designer Maarten Simons ...

Lego is aiming to add a new dimension of fun with its interactive Smart Play system.

Lego is rolling out a high-tech twist on its classic bricks, though not everyone is thrilled about it. At CES 2026 in Las ...

In today’s Tech Bytes: Lego is going high-tech. The new smart brick features a speaker, lights, and a tiny chip inside a ...

Lego is using the galaxy far, far away to launch one of its biggest innovations in years... and it's already raising eyebrows ...

Lego’s iconic brick is getting its biggest upgrade since the modern design was unveiled in 1958: meet the Lego Smart Brick.

Stepping on a Lego might become an expensive as well as painful mistake after the company revealed the new SMART Brick. Lego ...

The Smart Brick looks very similar to a normal 2x4 Lego brick, but it contains a custom Application Specific Integrated ...