Love it or hate it, Lego's Smart Brick has elicited strong reactions from its adult fanbase as they process the analog ...

LEGO introduces revolutionary screen-free SMART Play technology at CES 2026, bringing interactive sounds and lights to ...

LAS VEGAS, NEVADA – JANUARY 05: Julia Goldin, Chief Product & Marketing Officer, the LEGO Group on stage during the LEGO ...

In today’s Tech Bytes: Lego is going high-tech. The new smart brick features a speaker, lights, and a tiny chip inside a ...

After days of intense secrecy Lego has finally unveiled its Smart Play System which it says will allow toys to come alive in ...

Lego is rolling out a high-tech twist on its classic bricks, though not everyone is thrilled about it. At CES 2026 in Las ...

Stepping on a Lego might become an expensive as well as painful mistake after the company revealed the new SMART Brick. Lego ...

When a small square “Smart Brick” is combined with LEGO blocks assembled in the shape of a car, it emits a “vroom” sound as ...

Lego is aiming to add a new dimension of fun with its interactive Smart Play system.

The Smart Brick looks very similar to a normal 2x4 Lego brick, but it contains a custom Application Specific Integrated ...

Lego is using the galaxy far, far away to launch one of its biggest innovations in years... and it's already raising eyebrows ...

Lego has announced a new high-tech innovation that will change the way you interact and play with the classic building sets.