The colors, patterns and textures in your product packaging affect a consumer’s purchase decision. The human brain reacts ...

CHARLOTTE, N.C.--(BUSINESS WIRE)--Sealed Air (NYSE: SEE) today announced the introduction of prismiq ™ - a digital packaging brand with a portfolio of solutions for design services, digital printing ...

Patrick Nycz is President of NewPoint, a full-service food and beverage marketing agency, and author of Moving Your Brand Up the Food Chain. In the food business, where the only constant is how fast ...

Packaging represents a key piece of brand real estate and an inherent marketing opportunity for brands to connect with their customers. Here’s how to help leverage the power of packaging to speak to ...

To stand out among competitors (consider, for example, the multiple retail channels for computer electronics), brands must convey their message distinctly. And there are few better ways to do so than ...