Segmentation is the process marketers use to divide a large and diverse population of potential buyers into smaller, more homogeneous groups. These segments should be based on customer characteristics ...

Forbes contributors publish independent expert analyses and insights. I cover logistics and supply chain management. The idea behind value chain segmentation is that not all customers or consumers ...

Segmentation is a marketing technique used by businesses to target a specific type of consumer or section of the marketplace. Horizontal segmentation means selling a product to a wide spectrum of ...

LONDON--(BUSINESS WIRE)--A well-known market intelligence company, Infiniti Research, has announced the completion of its latest article on market segmentation in the pharmaceutical industry. This ...

Your customers no longer want to be treated as if they are consumers who all think alike and look alike and are therefore replaceable. Today, people are seeking value and meaning in many areas of ...