Connected TV has been part of the advertising conversation for more than a decade, but the industry is entering a very different chapter. For years, CTV was seen as a premium reach tool: great for ...

The early years of programmatic media buying targeting healthcare providers were characterized by widespread frustration. While marketers had little difficulty reaching HCPs in their “blue-jean ...

Global healthcare firm Haleon has selected PubMatic as a supply partner to streamline its programmatic media buys. The goal is to enable Haleon to “make more informed, data-driven decisions about ...

A deep dive into current approaches to endemic and non-endemic marketing was among the topics tackled by the leaders who joined this Doceree-hosted roundtable at Cannes. (All photos by PLAYE, Kevin ...