For years, SEOs optimized pages around keywords. But Google now understands meaning through entities and how they relate to one another: people, products, concepts, and their topical connections ...

Images often make up the largest part of webpages. They have their own tab on Google results and even their own algorithm. Appearing in image results should be part of a complete SEO strategy to reach ...

Optimizing images is an often overlooked aspect. While images might look great, they often end up with a filename that looks something like IMG982713.jpg that is not very descriptive. According to ...

Most large language models (LLMs) can now proficiently interpret and translate text into images. As these models evolve to acquire knowledge directly from images, optimizing your assets becomes ...

As a marketer, you want to ensure that your online content proves useful to readers—answering their questions and providing information they're looking for—and that it also signals to search engines ...