Business owners know that making sales is one of the most important aspects of running a successful business. But it's not just about making sales; you need to track the effort that you put into ...

Conversion optimization rarely sparks marketers' interest, yet it's an easy way to lower customer acquisition costs. The road to improved sales lies in increased conversions — on-page activity such as ...

Opinions expressed by Entrepreneur contributors are their own. Are you a business owner frustrated by your inconsistent, declining, or non-existent lead flow? Or perhaps you’re fed up with the ...

Creating a steady pipeline of leads you can sell to is critical to the growth and success of any company. Without being able to connect properly with your potential customers, generating revenue would ...

Opinions expressed by Entrepreneur contributors are their own. As great as it is to have an innovative idea for your product or service, your startup will ultimately live and die based on your ability ...

Sales funnels form the backbone of just about every company you’ll make a purchase from today, tomorrow, or all year round. For many business owners, the term “sales funnel”, otherwise known as ...

Defining your target audience is an incredibly important aspect and represents the initial building blocks when it comes to creating an online marketing campaign. Knowing who to target will be the ...

An up front agreement is a formal or informal oral contract that you and your prospect both agree in which you both agree to give each other a clear decision – yes or no – whether you want to take the ...

Money is tied up in inventory until it can be sold. As a result, cash invested in the inventory is not available for alternative uses. Maintaining a short operating cycle and cash conversion cycle are ...