Providing your sales reps with a script is necessary to maintain control of the sales cycle. Planning, testing and refining the script is an ongoing process. As you build the script and include ...

Most loan officers resist scripts because they seem stiff or too salesy, but the reality is they are a tool to help you have better conversations, uncover clients’ real goals and guide them toward ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. Sales scripts get a bad rap, but they provide a clear ...

Have you ever played the parlor game, “Two truths and a lie?” It’s a great icebreaker for groups, and even works if people know each other well. When they’re done, they might wonder if they really ...

Nine out of 10 people reading this column do not follow a prospecting process. Ninety percent of you follow no formal step-by-step, week-by-week system of customer contact. Imagine if advertisers ...

When it comes to delivering pitches, sales professionals will often work from a script to help keep the intention of their interaction with a prospect at the forefront. However, some scripts feel ...