Customer segmentation is all about categorising a company’s customer base into distinct groups based on critical parameters. While creating customer segments, a SaaS player may only consider primary ...

Every customer your business interacts with has unique needs, tastes, budgets, and more. So, it doesn’t make sense to treat all your customers alike. A marketing campaign that tries to speak to your ...

Arista Networks pushed further into the security market with group segmentation and a zero-trust framework. The COVID-19 pandemic, and resulting shift to remote work, has made zero-trust security ...

Arista expands its Macro-Segmentation Service (MSS) to include MSS-Group, software that enables creation of logically assigned security groupings. Arista has expanded its security software to let ...

SANTA CLARA, Calif.--(BUSINESS WIRE)--Arista Networks (NYSE:ANET) today announced a new zero trust security framework for today’s digital enterprise. Arista Multi-Domain Macro-Segmentation Service is ...