Once gray hair becomes your new look, it’s smart to optimize it by giving your makeup bag a makeover, too. The most impactful place to start is with your eye shadow. Lighter shades won’t do you as ...

As it turns out, this is the correct approach. “Heavy dark shades across the entire lid, thick eyeliner, and dramatic cut ...

Bored with your taupe shadow? Us too. Which is why we’re excited that some of our favorite trendsetters have been rocking other colors lately—specifically, shades of yellow. Yes, yellow. It can be ...

We asked three makeup artists their predictions for makeup trends in 2026, which range from bold, multichrome eyes to bright ...

To create captivating eye looks, you need one essential tool, a well-curated eyeshadow palette. Eyeshadow can transform your eyelids into mesmerizing canvases, enhancing your natural beauty and ...

“Think of your favorite color, now think of the next color that pops into your head,” Luna says. “That’s your shadow work color.” Shadow work is a ritual meant to heal your “shadow self.” Your “shadow ...

The best eyeshadow palette allows for versatile and flawless makeup for every occasion and all year round. Celebrity makeup artist Allison Kaye says, “It’s fun to collect eyeshadow palettes, and it’s ...