Every time you open an email, someone may be watching, because hidden within it could lie a tracking pixel—one of the most potent marketing tools today. When you open an email, it quietly pings the ...

This article was copublished with The Markup, a nonprofit, investigative newsroom that challenges technology to serve the public good. Sign up for its newsletters here. Picture a high school student ...

In the world of digital marketing, tracking pixels have long been the secret sauce for companies trying to understand their customers. These tiny, invisible bits of code are embedded in websites and ...

Conversion tracking is a fundamental part of successful PPC campaigns. Given that the only way to track conversions is with conversion tracking pixels/code on your site, it makes sense to wonder what ...