Roku has announced a strategic product and commercial partnership with Unity, a platform for creating and operating real-time 3D (RT3D) content, to help mobile app businesses easily expand their app ...

SAN JOSE, Calif.—Roku has announced a strategic product and commercial partnership with Unity that aims to help mobile app businesses easily expand their app install campaigns to TV streaming ad ...

With all the drama swirling around Chrome’s now-scrapped plans to deprecate third-party cookies, it’s easy to forget that the fate of Google’s mobile advertising ID (GAID) still hangs in the balance.

Rewarded video ad engagement in apps rose by 3.2% year-over-year globally in 2023, according to Unity’s Mobile Growth and Monetisation Report 2024. Engagement with the format is said to be highest ...

Day one in-app purchases grew 52% in 2020, while mobile game ad revenues increased 8%, Unity's latest gaming report showed, particularly looking at the impact of COVID-19 on players' usage. The report ...