Firefighters are warning parents about viral TikTok trends that are sending children to the hospital.

A viral TikTok recipe shows how social media, aspiration, and fear of missing out are reshaping what Australians buy.

Dogs are among the most popular subjects on social networks. They are photogenic, emotional, spontaneous–and thus perfect for Reels, TikToks, and viral trends. But as the hype around animal content ...

A surge in demand for Greek yoghurt across Australia earlier this year has revealed the growing influence of social media on ...

Social media has turned niche foods into global sensations at unprecedented speed, sending demand for products like matcha, ...

As trends go viral, flavor development timelines are being put to the test.

Social media algorithms on platforms like Instagram and YouTube are transforming music discovery, promoting viral hits and ...

Forget panic buying, it’s more a case of FOMO – fear of missing out – that is increasingly leaving supermarket shelves bare ...

Iranian embassy accounts sparked a viral online storm after mocking Donald Trump’s ‘god-like’ image post, turning a political ...

Lakshmi PG in Bengaluru is gaining online attention for a referral program offering rent discounts. According to the viral ...

I was glued to every second of her ‘four-month surgery review’, which ended with a formulaic sign-off: “If you’re considering it, this is your sign!”. I wasn’t – until that moment. Far from the law of ...