The ad marketplace in 2026 will also gain stimulus from the World Cup, Winter Olympics and U.S. mid-term elections. Political ...

Your cable box is officially a relic. And honestly? It's been a long time coming. New data from Ampere Analysis confirms what ...

Data is no longer a supporting layer in TV advertising, it is becoming the operating system. Part two of this Industry ...

For the first time, a digital-only agency executed a local linear TV buy—proof that ITN and Magnite's programmatic platform ...

Sustaining fan engagement and monetizing live sports requires a blended strategy pairing linear’s scale with the precision ...

NBCUniversal CPO Ryan McConville joins the LA Times at CES 2026 to discuss AI-driven contextual ads, Total Impact Live, and ...

Today NBCUniversal, independent agency RPA, FreeWheel, and Newton Research announced a partnership to introduce a breakthrough approach to buying premium video using agentic AI across both linear and ...

Advertising has entered the artificial intelligence age in a whole new way, thanks to a partnership between NBCUniversal and ...

Amid rapidly evolving media consumption habits and a federal push to limit direct-to-consumer drug advertising, pharma companies in 2026 and beyond are on track to continue their migration away from ...

And the Oscar goes to...YouTube. Google's streaming video giant has just secured the 2029 Academy Awards show and the surrounding red-carpet events. The telecast will be leaving Disney-owned ABC, its ...

ESPN reports major viewership gains for women's college volleyball this season. ESPN placed early NCAA tournament rounds on subscription-only ESPN+, limiting exposure. Coaches and data argue linear TV ...

LONDON--(BUSINESS WIRE)--YouTube TV is set to redefine the US television landscape. According to new forecasts from Omdia, YouTube TV will surpass Charter and Comcast to become the largest pay-TV ...