Measured is the AI-powered marketing effectiveness platform trusted by enterprise brands.

Developed by media measurement and data science experts with over 100+ years of combined attribution experience, marketers use the Measured Incrementality Platform to validate, plan, test, …

Dec 4, 2025 · Learn why Measured outperforms GA4 for marketing measurement. Discover when to go beyond Google Analytics and how to justify the investment.

Enterprise teams choose Measured because we uniquely combine analyst-grade expertise and triangulated data into a productive partnership that delivers clear answers to what’s working and …

Smarter modeling, calibrated decisions. With Measured’s integrated, bi-directional MMM, you get answers fast without losing precision.

Mar 20, 2025 · There are numerous reasons why Multi-Touch Attribution (MTA) is a reckless choice for today’s marketers. One of the biggest and riskiest is MTA’s dependence on unreliable and …

Aug 13, 2025 · Causal inference from controlled incrementality experimentation Comprehensive portfolio coverage through Media Mix Modeling Granular, actionable insights that drive confident, real-time …

Love what you do. Love where you do it. We’re a team of curious, collaborative, and passionate people. At Measured, your talent fuels innovation, teamwork sparks joy, and customer impact drives success.

Nov 24, 2025 · To help marketers make sense of what’s next, Measured’s leadership team is sharing their predictions for the year ahead, highlighting the trends to watch, the challenges to prepare for, …

Jul 25, 2025 · Traditional attribution alone isn’t enough. Measured delivers causally validated insights that prove which investments drive real business outcomes. Ready to optimize your media planning …